Caps for Vets

2010-08-31

* For many veterans, the transition back to civilian life can be a big adjustment. For these heroes, that coveted place we call "The High Life" can initially seem out of reach. Maybe all that's needed is a little action from their fellow Americans for our men and women in uniform to find their way quickly back to "The High Life" * While there are many reasons to embrace our troops, we believe there’s only one reason that makes it right for the brand... Because recognizing our returning troops is just Common Sense * The "Give A Veteran A Piece Of The High Life" campaign is a genuine approach to recognizing our returning troops that engages consumers on an emotional level and rewards our brave veterans returning from Iraq and Afghanistan during this time How It Works * Caps will be collected in stores and on-premise where distributors will pick them up and bring them back to be counted * MHL will give away "A Piece of the High Life" to veterans in the form of tickets, fishing gear, etc. The number of these gifts will be dependent on consumer involvement and will be awarded to returning veterans that are members of the IAVA * The more caps we collect, the more "High Life Experiences" will be given away to returning veterans through the Iraq and Afghanistan Veterans of America (IAVA).

All Info & Prices Subject to Change
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